Alexandra was previously the associate communications specialist at the non-profit ASCD. ASCD is an international nonprofit dedicated to fostering excellence in educator learning, teaching and leading, aimed at promoting the success of all children in school. In her role, Alexandra promoted the organization through traditional and social media. She contributed to all of ASCD’s social media channels on a daily basis, with direct responsibility for Instagram and LinkedIn. She planned and executed digital advertising campaigns on Facebook and Twitter, managed the ASCD corporate blog and created content for ASCD’s communications platforms, including the ASCD website. Alexandra also helped to plan and run in-person events such as the annual conference press room. She helped develop, implement and evaluate public relations campaigns, wrote and distributed press releases and curated and authored news content for the organization’s internal newsletter. Alexandra received her degree in Public Relations from The Pennsylvania State University.